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Data Business Information

What Kind Of Data Scientist Do You Want To Be?

 

A data science career integrates various areas, which include data analysis, statistics, computer science, and machine learning. If you just finished your data science course or you are new to the job, you will undoubtedly find it really intimidating. However, you should remember that companies that are looking for data scientists are in search of specific skills and roles, so you don’t have to be proficient in all fields.

Source: pixabay.com

An essential tip for those who are looking for a job as a data scientist is to read the job descriptions carefully. This will allow you to apply to the jobs that you know you are qualified for, or you can find time to hone certain skills that the job needs for you to continue pursuing the job. Here are four types of data science jobs that you can choose from.

 

Data Science Generalists. Generalists are typically what most companies look for. If you’re a generalist, it’s possible that you won’t be working in a data company but in a business that needs someone to gather data plus other skills like touch production coding, analysis, and visualizing data, among others. Data generalists are sought-of by companies that deal with big data at the same time dealing with confusing and disorganized data sets.

 

Data Analysts. These specific individuals are most often confused with being THE true data scientists. They are tasked to produce raw data visualizations, report dashboards, pull data from SQL databases, and are expected to be Tableau or Excel masters. Some companies may ask analysts to explore and evaluate A/B test results. Better yet, they may be hired to become the head of their company’s Analytics account.

 

Machine Learning Engineers. In a lot of companies, the data analysis program is their product or what they are selling. If this is the case, data analysis or machine learning in the company is quite concentrated. This entails the data scientist to be specifically proficient in mathematics, physics, or statistics. Machine learning engineers are tasked to produce large amounts of data-driven products, and they are not so much into responding to operational queries. The usual employers of machine learning engineers are consumer-facing businesses or those that provide data-based services.

 

Data Engineers. They are most wanted in companies that have a heavy load of data and a lot of traffic. Data engineers set up this data into a specific structure that the company needs to progress. They also provide more analysis and less machine learning and statistic skills. If you’re interested in this job, you’ll want to look for posting under both ‘data engineers’ and ‘data scientists.’ In companies looking for data engineers, there are less training opportunities for first-level data scientists, so you’ll have the chance to grow through trial by fire.

Source: pixabay.com

Which Category Do You Think Will You Shine?

So where do you think are you most qualified to work in? Have you decided?

Hopefully, the article has given you an insight into the scope of the data scientist. When you are looking for the best type of job that will match your skillset, don’t forget to read and understand the job description and make sure you have what it takes to apply for the specific job. Who knows? You might be more than qualified to take on the job that you really are built for!

 

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Data Business Information

The Challenging Career Of The Fraud Analyst

Fraud Analytics Defined

It is a system or process wherein illegal transactions can be possibly apprehended while they are happening, and only the legitimate transactions are allowed to go through. These programs are developed after observing and assessing the regular pattern of such technical details, activities, and doubtful indicators.

Source: pixabay.com

Fraud analytics has been increasingly used in digital as well as other businesses; it has become a necessity in financial establishments, banks, healthcare, government, and insurance companies.

 

The Increasing Need Of Fraud Analytics

There have been some existing fraud detection tools that are utilized today, but fraud analysts are still sought-after because of these main reasons:

 

  • The detection tools are operated manually, although with limitations. The previous systems are suitable for only a few bytes of information and records. But we know that in reality, daily information and the corresponding problems can reach up to terabytes. Fraud analysts are trained and skilled to do this task proficiently.

 

  • Previous programs can only detect false transactions by following a set of guidelines, which have been prepared ahead. Fraud analysts can do this too, and they can also tackle inconsistent behavioral configurations. More and more criminals have learned to hack into the fixed system, thus making it no longer very reliable.

 

  • Analytics has made it possible for analysts to identify frauds that are done real-time so that they can be avoided. Insurance companies, for instance, can scan for fraud or banks have a system of detecting a scan in the system before a claim or withdrawal is approved. In manual mechanisms, the process of detecting frauds are done and found after the transactions have been made.

 

  • Some fraudulent situations are very evident, while sometimes they can be hard to recognize. In these kinds of situations where the pattern is complicated, companies turn to machine learning. The data scientist can create an algorithm that can identify real-time as well as future fraudulent occurrences.

 

The Role Of The Fraud Analytics Team

Source: pixabay.com

What does a team of skilled fraud analysts do? The primary role that they do is to reconstruct the fraud recovery procedures and augment error and fraud prevention opportunities. They look closely at research materials and analyze specific elements like the IP addresses, differences in shipping addresses, recognizing proxy servers, and creating and improving fraud-detection algorithms. Most terms may be foreign to us, and that is understandable. Fraud analytics is a complex field that needs to be studied to be understood and mastered.

 

Promising Prospects For Fraud Analysts

There are three vital qualities that fraud analysts must possess so that he will stay on top of the others in his field. First, they need to, of course, have extensive knowledge and comprehension of fraud analytics. With this, they can develop better models and learn to prioritize the larger business objectives. The second quality that they must have is superb communication and visualization skills. They must know how to embody complex analytical patterns in the most simplified ways. The key is to convey the appropriate amount of data at the right time.

 

Lastly, fraud analysts should be highly adaptable. Fraudsters are inclined to change their operations continually, especially since Big Data and Analytics is an equally evolving field. So you will need to be able to adapt to the vibrant nature of analytics itself.

 

Final Thoughts

 

As a proficient fraud analyst, you must possess an open mind to be able to understand the data in front of you, seemingly telling you a different story every time. You should have the skills and the patience to dig into the specific information, chop it into segments, and analyze it in different angles. These and everything detailed above will put you on top and apart from the rest of the fraud analysts in the world.

 

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Data Business Information

Data Scientists: What They Do And How They Help Business Grow

Today, the terms data science and big data are no longer limited to the tech-savvy. Even the business world knows of these terminologies, as they have become increasingly become useful for businesses to grow and improve a hundredfold. Big data has been predicted to generate approximately a 60% increase globally. For the European government, this means that the administrators can save almost $150 billion just by utilizing big data.

Source: pixabay.com

This technology can extend to various other industries. Thus, for big and small-scale entrepreneurs, knowledge of how to use data science will keep you ahead of or at par with the competitive business world.

Data Science Defined

Source: pixabay.com

Data is just mere information that is spread through the Internet. The technical use of this data implies that it is collected in large amounts, integrated, and then classified according to the specific information that a person wants. It is the data scientists who gather these large sets of data, using their expert skills and algorithms to obtain the particular data for the client. This big data is usually utilized by large businesses that have the money to hire data scientists to perform the task of meticulously pulling out information for their enterprise.

However, as technological advances have become more accessible and affordable, there are tools that medium and small-sized businesses can now use to collect big data and equally provide them with the same opportunity of growing their business.

To elaborate on the explanation, here is an example.

Say you were a bank that wanted to create loan products that your clients are going to like, products and packages that can, of course, compete with the rival banks. You will utilize the data science to collect the information that you need – kinds of loans, loans that are popular to consumers, time of the year that loans are common, best loan qualities, and the classification of consumers who are more inclined to get a loan. You use this information to create or improve your loan products, and you promote them to specific groups. This helps your lending department and ultimately, your whole business to grow.

The Role Of The Data Scientist

Source: maxpixel.net

Frequently, data scientists possess advanced skills and training in math, statistics, and computer science. They are also experienced and very competent data miners, data visualizers, and information managers. Lastly, they have a strong background in cloud computing, data warehousing, and infrastructure design.

These are the tasks of data scientists that make hiring them worth your time, risk, and money.

  • They deliver products that are vital and relatable to consumers. Organizations can conveniently find where and when their products are most sellable. This makes it easier for companies to determine the right time to provide the appropriate products, thus helping businesses formulate new products or improve previous products to meet the consumer’s needs.
  • They alleviate or reduce fraud. Data scientists are tasked to recognize relevant and crucial data that will attract the consumer’s attention. They generate networks and big data approaches that detect fraud, and they create alert systems that warn consumers when unfamiliar information is identified.
  • They provide customized consumer experience. This is one of the most popular roles that make data scientists sought-after by businesses. The marketing and sales team is trained to understand their consumer on a more profound level. With this, the business undoubtedly has twice the edge over its competition.

 

Conclusion

Data scientists are today’s biggest heroes in the technological era. Businesses would be wise to take a risk and invest in data science for their enterprise to not only equal their rival but to rise above them.

 

 

 

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Data Business Information

Machine Learning And Its Value To Mental Health

 

Mental health professionals and neuroscientists across the globe are now utilizing machine learning to help create better treatment plans for their patients and to recognize essential markers for mental health problems even before they develop. That is probably one of the biggest reasons why this form of data science has increasingly risen to popularity – it’s capacity to assist clinicians in predicting individuals who have a higher likelihood of developing a mental health disorder.

Source: pxhere.com

There are so many sets of information available to us on mental health, yet we can gather all of this data in a way that mental health professionals can perform their jobs more efficiently. Decades ago, a diagnosis had to be based on statistics, and the overall average population who had the same medical problem. Today, because of machine learning, doctors and other clinicians are capable of personalizing their diagnosis. Machine learning has paved the way for changing the system of mental health through recognizing biomarkers, creating treatment plans, and predicting a crisis.

Recognizing Biomarkers And Creating Treatment Plans

Currently, a trial and error method is used when clinicians diagnose patients with a mental health condition. They need to do this to establish the proper dosage of medicine and to come up with the appropriate treatment plan. This trial and error shouldn’t exist, but then the truth is that one patient’s symptoms may not be present in another patient. Symptoms are almost always different for each patient.

Source: picpedia.org

The body does have not only physical biomarkers but also behavioral biomarkers as well for mental issues such as depression and anxiety, among others. And machine learning systems could help recognize these behavioral biomarkers to assist doctors and therapists in determining whether or not a patient is at risk of developing a mental health disorder. The system also helps track the potency of a particular treatment plan.

Thus, it is safe to say that each patient has his biologic makeup, reactions, and triggers to stress and other conditions like anxiety or panic. A lot of symptoms for mental health overlap each other, and though some of the key markers are already known, a trial and error regimen shouldn’t be acceptable. This is where machine learning comes in. It offers a ready opportunity for mental health professionals to recognize the subcategories of various illnesses and create a more customized treatment plan, including the dosages of the patient’s medications.

Predicting A Crisis

Source: pxhere.com

People need to get a good grasp of the reality that those who have specific mental conditions are naturally more inclined to having a crisis like psychosis, panic attacks, or manic episodes. Patients who have been diagnosed with a mental health illness are supervised to help them manage their activities of daily living. However, specific conditions like bipolar disorder or schizophrenia have a much higher likelihood of developing a crisis, and the mental healthcare team is accountable for reducing the risk of a crisis from happening.

Machine learning systems can help in this area by combining passive information derived from the media or smartphones and self-provided information to establish if the patient has a forthcoming attack or episode. Crises such as these can be predicted if clinicians have observed the patient experiencing stress or being exposed to his specific triggers.

Conclusion

The bottom line is that there are vivid markers of a forthcoming crisis or episode, and whether or not the patient has a confirmed diagnosis. Each of us has specific triggers as well as coping strategies, and crises can be inevitable. Through clearer biomarkers and more structured treatment plans made possible by machine learning, mental health professionals have a better way of helping their patients recover quickly and effectively.

 

 

 

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Business Planner Helpful Tips

Facebook And Twitter Marketing Tips That Your Therapist Can Never Give To You

facebook-and-twitter-marketing-tips-that-your-therapist-can-never-give-to-you-1
Source: pixabay.com

When you are set to open your first business, and the stress that comes with the process gets in your head, someone from your family or circle of friends may advise you to go to a therapist. After all, such mental health professionals have a reputation for being able to help anyone deal with psychological issues. They have literally spent years learning how to do so.

Nevertheless, if the business has already been launched, and your therapist has still not been able to lower your stress level while marketing it, the solution may be beyond their expertise. Perhaps you are not working with the right people, for one. You may be blindly investing in strategies that do well for other businesses but not for yours.

If there is one form of marketing that’s hot these days, though, it involves the utility of social media platforms such as Facebook and Twitter. Here are some marketing tips that you may work for each channel.

How To Begin Marketing On Facebook?

Facebook has indeed gone a long way since its conception as a small school project for Harvard undergrads. Now, it has expanded even to the farthest points of the globe, and even elementary pupils are logging in to their accounts and updating their statuses almost every hour. The popularity of this social networking site is the reason why this is a great marketing space. To start using it for business purposes, you should:

Build A Company Page

Consumers will feel more like they are dealing with a professional business when the profile page does not have personal photos mixed with the product images. It can also assist the entrepreneur in managing the page well.

facebook-and-twitter-marketing-tips-that-your-therapist-can-never-give-to-you-2
Source: aviano.af.mil

Publish Posts Daily

Facebook’s administrators know when a company profile gets created, and they send tips on how to grow engagement on your account. The best advice is to post relevant texts, pictures, or videos regularly so that a lot of online users get to see the brand name.

Consider Boosting Posts

Below each post is a “Boost Post” button. By clicking it, you are giving the site the signal to promote that specific content to a higher number of individuals. Paying a dollar for it means thousands can take notice of the post(s) at once.

Generate Facebook Ads

Have you noticed the advertisements that appear on various parts of your FB page? They are from business owners who have placed their trust on the website to show their promotional content throughout Facebook. That is how you can easily highlight your products and services and entice people to visit your site as well, so you should consider generating ads on the platform.

Add CTA Buttons On The Page

Facebook allows entrepreneurs to include call-to-action buttons like “Shop Now,” “Call Now,” “Contact Us,” etc. that increase the ease of use for consumers. These give quick access to what businesses are offering; that’s why this technique is advisable.

facebook-and-twitter-marketing-tips-that-your-therapist-can-never-give-to-you-3
Source: flickr.com

How To Market On Twitter?

Expressing the things you want to say is quite tricky if you are only allowed to do it using 140 characters, but the growing number of Twitter users demonstrates that a lot of mobile device owners are still charmed by this social media site. Because of the online traffic that goes to the platform daily, some entrepreneurs are starting to see its value as a digital place to advertise their businesses. Thus, below are three suggestions on how to market on Twitter.

Shape Up Your Bio

When people begin stumbling into your account, the first things that they will be looking at are the profile picture and the short biographical description close to it. The former can be the brand logo, yet you have to put much thought on how you will introduce the company in such a small space. A friendly tip, though, is that it has to read better than merely ‘entrepreneur’ or “selling shoes.” That is especially important if you want the viewers to get enticed to browse through the images or texts you have tweeted.

Integrate Trending Hashtags

There are many trending topics on Twitter that typically have a pound symbol attached to each of them. Including these popular hashtags to your posts every day without the consumers feeling like they are just added to make the user more visible to potential clients, however, is an absolute must.

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Source: flickr.com

Try To Re-Tweet And Favorite Tweets

Twitter has certain features that let users to re-tweet others’ content or ‘Favorite’ them, which is the counterpart of Facebook’s Likes. After following the influential figures within the same industry that you wish to enter, you can hit either button so that your Twitter handle can automatically become connected to these people, and their followers get to notice your account and hopefully turn into customers.

Final Thoughts

Marketing on Facebook and Twitter is a wise strategy for any business that you want to put up. If you have a physical store, for instance, you can promote it as a local business on Facebook and post real-time images and thoughts on Twitter. In case you own an online shop, you may use both platforms to inform your customers about the newest products immediately.

Follow the tips mentioned above soon so that you can stop bothering your therapist about your marketing issues.

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Helpful Tips

Technology: What Impact Does It Have On Mental Health?

Source: pixabay.com

In the 21st century, our world has become dependent on technology. Technology is continuously developing to fit our lives and to make it easier for us to live each day. Now, everything you have to do, you can do on your phone. You can work, shop, and pay bills without stepping out of your home. This has made life comfortable for us, but it also has some severe effects on our mental health, according to psychologists.

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Data Business Information

How To Prevent Data Breach In The Workplace

Managing a business or company is not an easy thing to do, especially nowadays when issues on data security have become widespread. Unfortunately, many firms are suffering from the consequences of a data breach committed by its own employees. It can be threatening for a company owner like you who wants to continue earning big not only for yourself but also for your family.

 

Source: pixabay.com

 

Fortunately, there are also proven methods on how to eliminate the risks for the data security breach in the workplace. Make sure to learn these smart strategies:

 

Establish A Company Policy

 

The first thing that you have to do is to create a company policy concerning the rules to follow for all data security concerns. Lay down the principles or basis for the creation of the policy so that the employees will be informed. At the same time, be clear and concise in providing the list of potential violations as well as the consequences for each item. In so doing, the workers in your company will become more careful in processing and securing data.

 

Talk To An Expert

 

Understanding data breach and security can be challenging, which is why it is recommended to talk to an expert who can explain to you what it means. First of all, you have to accept the reality that there are some concepts under this topic that can be difficult to understand. Hence, you must always keep an open mind and learn how to accept tips and suggestions from the experts. Second, trust the capacity of the said professional to guide you on the proper things to do to maintain a high level of data security.

 

Source: pixabay.com

 

Conduct A Seminar

 

If your company has sufficient budget to hire a data security specialist, be sure to contact one as soon as possible. The said professional could help in reminding your employees about the dos and don’ts of securing the database of your company. The seminar will only take one whole day to complete, but the potential benefits can last for a long time. As such, do not hesitate to conduct a workshop for your workers wherein they will be taught how to prevent any breach to the database.

 

Update Your Servers

 

As much as possible, make an effort to update all your database servers regularly. Do not wait until the last minute to do this maintenance so that you can eliminate the security risks immediately. Remember that many hackers are now well equipped in stealing information from any server that they want to hack. Because of this, it is best if you will have a regular checkup on the servers to ensure that hackers cannot touch it.

 

Manage Your Main Admin Account

 

Another significant thing to keep in mind is to be vigilant in granting access to your main admin account. As much as possible, you must be the only one who can log in to the primary server account for your database. The primary purpose of doing this is to prevent other people from making changes, especially to shared accounts. With one mistake, all your data can be compromised. Avoid this from happening by limiting access to the main account.

 

Source: pixabay.com

 

Send Constant Reminder

 

Just because your employees are already aware of the dos and don’ts about data security does not mean that you will no longer remind them about such things. Remember that your employees have a lot of stuff going on in their day-to-day life at the office. As such, you must always remind them of their duty to be careful in accessing the database server. At the same time, tell them to follow simple rules such as avoiding clicking spam emails or visiting unsecured website.

 

Change Passwords Regularly

 

Usually, each employee has a particular set of login details that he can use in getting access to individual folders and files from the central database of your company. The nice thing about this feature is that it allows company owners to check the activities of each user account. Hence, it will be a lot easier on your part to determine which among the employees committed a breach in data security. As a preventive measure, it is best if you will create a system wherein the login details of each worker are changed regularly.

 

Conclusion

 

At this point, it is vital or crucial to note that data security is an essential component for the success of your firm. Make sure to find time in finalizing all the rules and regulations that must be followed to ensure that your database remains free from risks of the breach and other serious data problems. All these tasks may be exhausting to think about, but you will be surprised with how all of it can provide long-lasting benefits for your firm. Be smart in everything you do.

 

 

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Data Business Information

Protected: 2015 Phoenix Information Technology Conference: Coping With Stress In The Tech Industry

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Data Business Information

What Are The Types Of Data Breach?

The availability of the Internet has provided several benefits to many people all over the world. Because of this latest advancement in the field of technology, everyone can already get connected easily or find relevant information in a snap of a finger. This fact tells us that the Internet is genuinely one of the best inventions in this modern society. However, this same invention can also result in some serious issues, especially when it comes to a breach of data.

Source: pixabay.com

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Business Planner

Start Planning For 2019 As Early As Now (Make Your Business Grow)

With the fast-paced world we are living in and the advancing needs of people, every business needs to be highly competitive so they may cope up and meet savvy market’s demands.  Early innovative planning will put your company’s growth to the next level.

 

Source:  pixabay.com

 

Innovative Planning For 2019

Have you drafted a plan for 2019?  If not, well now is the time to do it.  You must not wait until 2019 comes before you start your planning.  Do it as early as now and have a timeline so you’ll be done by the end of the year.  Starting early on will give you an opportunity to start the year not cramming and just putting into actions the plans you have made.

 

Who Should You Consider When Planning

Your employees and your customers are part of your business.  It is just right that you have them in mind when drafting your plan.

 

Employees.  Sit down with your trusted employees and let them have a say.  You may never know what fresh idea will come out.

 

Source:  airforcemedicine.af.mil

 

Customers.  Conducting a survey from your customer could also help you out on how to potentially improve your services and products.  Your customers are the ones spending their money on your business.  Making them feel important and valued through your products and services is a tactic to draw in a loyal crowd of customers.

 

Business coach.  In planning, seek the advice of someone that is not inside your monthly payroll.  Let them have an overview of your plan and see what they have to say.  It could be your mentor, your CPA, lawyer, or a consultant.  I am not saying you have to follow their advice.   Listen to what they have to say as you finalize your plan.  From their point of view, you may pick out something that is out of the extraordinary.

 

What To Include In Your 2019 Plan

In making your plan for the next year, you have to consider what you have gone through this 2018.

 

Address Issues

Are there problems your company encountered?

Are there products that don’t sell because of glitches?

Did you receive complaints from customer(s), suppliers, or employees?

 

Or whatever it is that your company encountered in the past year(s).  Do not turn a blind eye on these problems.   Finding a solution can leave satisfied customers, give you a boost in sales,  have productive and responsible employees.   You plan to bring in changes that will push your business forward up.

 

Source:  en.wikipedia.org

 

Set Goals

You should also think of the things you wanted to accomplish in the coming year.  Look at your sales.   Think about your profit.  Is there a possibility of expanding?  Taking the business into the next level is taking into consideration your company’s future.  This could be in terms of sales, location, market share, or developing and bringing in new product or services in the market.

 

Thinking about these things may take time.   Invest a part of your day, every day starting now, in digging into this.  Other (less important) matters can wait.   It’s crucial not leave any stone unturned.

 

Advantage Of Being Innovative

Many companies have met their end and some end up becoming zombies because they were not able to go with the flow of the competition.

 

Discovering new ways on how you will improve your products or services, enhancing procedure to yield more quality products, developing new marketing strategies, attracting steady customers are keys to improving your ability to compete in the market.

 

Making your business unique give your company that edge that will set you apart from the rest.  Your being ahead and the uniqueness you’ll bring in to your market is the driving force that will make you stand out and survive.

 

Outwit your competitors, make your customer’s need your priority, trust and recognize your employees, build a relationship with your suppliers, listen to people around your business, these are your secret weapons.

 

Many businesses of long ago meet their final days because they fail to go with the flow of innovation.   Alibaba, Amazon, and the new breathe of key players in the market were able to deliver well where their competitors fail.

 

Make it your goal to achieve and exceed your plans and your customer’s expectation.

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