In a snap, we have gone from offices in the city to work from home. It is not ideal, but it is the new normal, and we must adapt, adjust, and accept that for now, this is how things will work. And so, for those business owners, CEO’s and Upper Management, what should you expect from this shift?
Before this pandemic, mental health specialists, and more so, the physical health experts have said that we limit our time in front of the computer screen. They said that too much usage of the computer and the internet with our gadgets could hamper your physical health. It can even damage your mental well-being. But how about the new normal now? Living the pandemic season requires that we stay online during our waking hours because, well, this is how we will move on. What do we do now?
When you are set to open your first business, and the stress that comes with the process gets in your head, someone from your family or circle of friends may advise you to go to a therapist. After all, such mental health professionals have a reputation for being able to help anyone deal with psychological issues. They have literally spent years learning how to do so.
Nevertheless, if the business has already been launched, and your therapist has still not been able to lower your stress level while marketing it, the solution may be beyond their expertise. Perhaps you are not working with the right people, for one. You may be blindly investing in strategies that do well for other businesses but not for yours.
If there is one form of marketing that’s hot these days, though, it involves the utility of social media platforms such as Facebook and Twitter. Here are some marketing tips that you may work for each channel.
How To Begin Marketing On Facebook?
Facebook has indeed gone a long way since its conception as a small school project for Harvard undergrads. Now, it has expanded even to the farthest points of the globe, and even elementary pupils are logging in to their accounts and updating their statuses almost every hour. The popularity of this social networking site is the reason why this is a great marketing space. To start using it for business purposes, you should:
Build A Company Page
Consumers will feel more like they are dealing with a professional business when the profile page does not have personal photos mixed with the product images. It can also assist the entrepreneur in managing the page well.
Publish Posts Daily
Facebook’s administrators know when a company profile gets created, and they send tips on how to grow engagement on your account. The best advice is to post relevant texts, pictures, or videos regularly so that a lot of online users get to see the brand name.
Consider Boosting Posts
Below each post is a “Boost Post” button. By clicking it, you are giving the site the signal to promote that specific content to a higher number of individuals. Paying a dollar for it means thousands can take notice of the post(s) at once.
Generate Facebook Ads
Have you noticed the advertisements that appear on various parts of your FB page? They are from business owners who have placed their trust on the website to show their promotional content throughout Facebook. That is how you can easily highlight your products and services and entice people to visit your site as well, so you should consider generating ads on the platform.
Add CTA Buttons On The Page
Facebook allows entrepreneurs to include call-to-action buttons like “Shop Now,” “Call Now,” “Contact Us,” etc. that increase the ease of use for consumers. These give quick access to what businesses are offering; that’s why this technique is advisable.
How To Market On Twitter?
Expressing the things you want to say is quite tricky if you are only allowed to do it using 140 characters, but the growing number of Twitter users demonstrates that a lot of mobile device owners are still charmed by this social media site. Because of the online traffic that goes to the platform daily, some entrepreneurs are starting to see its value as a digital place to advertise their businesses. Thus, below are three suggestions on how to market on Twitter.
Shape Up Your Bio
When people begin stumbling into your account, the first things that they will be looking at are the profile picture and the short biographical description close to it. The former can be the brand logo, yet you have to put much thought on how you will introduce the company in such a small space. A friendly tip, though, is that it has to read better than merely ‘entrepreneur’ or “selling shoes.” That is especially important if you want the viewers to get enticed to browse through the images or texts you have tweeted.
Integrate Trending Hashtags
There are many trending topics on Twitter that typically have a pound symbol attached to each of them. Including these popular hashtags to your posts every day without the consumers feeling like they are just added to make the user more visible to potential clients, however, is an absolute must.
Try To Re-Tweet And Favorite Tweets
Twitter has certain features that let users to re-tweet others’ content or ‘Favorite’ them, which is the counterpart of Facebook’s Likes. After following the influential figures within the same industry that you wish to enter, you can hit either button so that your Twitter handle can automatically become connected to these people, and their followers get to notice your account and hopefully turn into customers.
Final Thoughts
Marketing on Facebook and Twitter is a wise strategy for any business that you want to put up. If you have a physical store, for instance, you can promote it as a local business on Facebook and post real-time images and thoughts on Twitter. In case you own an online shop, you may use both platforms to inform your customers about the newest products immediately.
Follow the tips mentioned above soon so that you can stop bothering your therapist about your marketing issues.
In the 21st century, our world has become dependent on technology. Technology is continuously developing to fit our lives and to make it easier for us to live each day and is telehealth. “Telehealth just makes life so much easier,” says psychologist Mary Alvord, Ph.D. It helps us overcome so much in terms of treatment barriers.”
Now, everything you have to do, you can do on your phone. You can work, shop, and pay bills without stepping out of your home. This has made life comfortable for us, but it also has some severe effects on our mental health, according to psychologists.
“Everyone hates to fail, but for some people, failing presents such a significant psychological threat their motivation to avoid failure exceeds their motivation to succeed.” – Guy Winch, Ph.D.
One of the worst things that can happen in your life as an entrepreneur is discovering that your business has failed. It can be embarrassing on your part to accept the reality that all your efforts have gone to waste. You will start to think of your family members and loved ones, especially as to what they might say about your failure. Do not worry because there are several ways on how you can bounce back after experiencing grief for what happened in your venture.
The trade secrets of any business are considered as assets. It is the primary reason why these items are only entrusted to people who have the best interest of the company at heart. Unfortunately, there is still a possibility that these data may be breached and released to unauthorized third party. When this happens, it can lead to the downfall of the business involved.
The availability of the latest advancements in the field of technology has made the lives of many people more convenient than ever. Even business people and entrepreneurs have welcomed the age of information technology to make their operations easier and faster. However, there are some instances when these latest inventions can be a good source of a problem such as encountering a data breach.
